4 Ways Small Businesses Can Use Big Data
While small and medium-sized business (SMB) owners might think that big data is out of their league, they actually sit on a gold mine of data. Each in-store sale, social media engagement and email...
View Article6 Ways to Transform Data into Real Information That Drives Decision Making
Like most business owners and managers, you are likely inundated with oceans of data on a daily basis, yet not much of it helps you make decisions that improve results. The problem we all face is...
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The Lies and Truths of Content Distribution
When the social networks became a household name, and organizations began to use them for marketing, communications, and customer service, many business leaders thought this was the answer to their...
View Article6 Ways to Better Target Your Customers With Data
Effective marketing is all about effective messaging, and for your messaging to be effective, you have to know your target audience. In today’s hypercompetitive world, “knowing” your audience doesn’t...
View ArticleTo Optimize Your Sales Cycle, Treat It Like a Buying Cycle
By Greg McBeth Many sales managers learned their craft before the e-commerce boom. Back then, a sales journey was a series of interactions between a sales rep and a prospective buyer—no more, no less....
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